Elégance-global BRAND | Elégance-global

Elégance Paris

Elégance Paris carries forward the prestigious heritage of a fashion house once embraced by the French upper class. The brand pursues simple yet refined designs, expressing feminine charm through a sophisticated boutique sensibility while reflecting contemporary trends with practicality and elegance. Elégance Paris embodies stylish and elegant “Conserva Rich” fashion, offering the pleasure of discovering the true value of luxury.

BRAND HISTORY

Elégance Paris is a global fashion company headquartered in Düsseldorf, Germany, presenting premium women’s ready-to-wear collections to customers worldwide. With its in-house design team, the brand creates sophisticated prêt-à-porter collections each season and connects with global audiences through catalogs, online stores, franchise boutiques, and shop-in-shop concepts.

1938–1950

· Founded in Aachen, Germany, by the Offergelt brothers as a high-quality textile business, laying the foundation of the brand.

· Following the post-war restart, the company strengthened its premium positioning by supplying fine fabrics directly to professional ateliers.

1954

·Established its first overseas subsidiary in France, marking the beginning of European expansion.

1955

· Founded a subsidiary in Austria.

1960

· Founded a subsidiary in Switzerland.

1969

· Launched its first prêt-à-porter collection and published its first fashion catalog.

1971

· Entered the Japanese market.

1973

· Established a subsidiary in Belgium.

1980

· Expanded into the Asian market, strengthening its global network.

1989

· Strengthened brand competitiveness through strategic European partnerships.

1992

· Founded a UK subsidiary and opened boutiques in major European cities including Berlin and London.

1995

· Opened a flagship store in Paris.

2001

· Launched its online store.

2004

· Expanded its European market presence.

2007

· Relaunched its online store.

2009

· Expanded into more than 25 countries with over 77 boutiques worldwide.

2012

· Relocated headquarters to the Sky Office in Düsseldorf.

2015

· Reorganized under Elégance GmbH & Co. KG, entering a new chapter of sustainable growth.

2017

· Daum Corporation Co., Ltd. acquired the “ELÉGANCE” trademark rights in approximately 80 major countries worldwide, expanding the brand into a truly global fashion label.

· The bags and luggage collections were expanded in Korea.

2019–2020

· Achieved sustained growth in the handbag and luggage category.

2021

· Appointed actress Lee Joobeen as the official Muse of Elégance Paris and diversified product categories into a comprehensive lifestyle brand.

2022

· Participated in Fashion Week (Milano / Paris).

2023

· Sponsored the 2023 NH Investment & Securities Ladies Championship and strengthened integrated marketing campaigns in Korea and China.

2024–Present

· Continued expansion of bags and luggage collections, participation in the Asia Model Festival, and ongoing showroom operations in Korea.

BRAND VISION

With over 80 years of heritage and expertise, Elégance continues to evolve as a global fashion brand that harmonizes European elegance with modern sophistication. Building on its premium design philosophy and global network, the brand remains committed to sustainable growth and innovation worldwide.

BRAND